Vichy Laboratoires is partnering with Embr Labs to enhance the quality of life for menopausal women by providing the tools needed to establish a holistic, personalized approach to their care.
Vichy's Neovadiol line is specifically formulated for peri- and post-menopausal skin and illustrates the brand's commitment to supporting women in menopause. Similarly, the Embr Wave from Embr Labs, offers a wearable to allow women to access immediate relief from hot flashes.
Through its partnership, Vichy and Embr Labs will build awareness for their respective offerings through digital and social promotion.
Embr consumers will receive a complimentary deluxe sample of Neovadiol Meno 5 Serum with all orders, plus an exclusive discount and gift when they purchase on Vichy's website.
In return, Vichy consumers will receive an exclusive promo offer for purchases on Embr Labs' website, and Embr will also be featured in Vichy's upcoming Neovadiol Video Diary Series Campaign, which will highlight a woman's holistic menopause journey.
Minh-Dan Tran, senior vice president and head of brand, Vichy Laboratoires USA, said, "As a doctor-founded and recommended skincare brand that has skin health solutions for all skin types and stages, Vichy continues to be a pioneer in menopausal skin science. The partnership with Embr Labs addresses the holistic approach needed to support women during all life stages, and together we aim to redefine the menopause experience and help them embrace this transformative phase with a profound sense of empowerment."
Elizabeth Gazda, Embr Labs CEO, said, "We are proud to partner with L'Oréal VICHY's innovative Neovadiol line that has been specially formulated for menopausal skin. Now women can experience the combination of cutting-edge self-care by pairing two proven effective solutions—Neovadiol and Embr Wave—to feel and look their best in their primetime - both inside and out."
